Building a Global Data Community
Summary
When former Network Rail Chief Data Officer, Caroline Carruthers, approached TUVA to support the promotion of her new book, the agency identified an opportunity to elevate the story.
Brief
TUVA worked with the client to develop a series of storylines – topics like skills and recruitment, privacy, fear of data and enablement - that would help to elevate the programme beyond promoting a series of initiatives in isolation, and instead position Carruthers & Jackson as championing the cause for a whole new generation of executives with the power to enable their businesses through data.
"The team at Tuva has been exceptional at aligning to our priorities and driving our desired outcomes. They do this with real credibility, building an authentic partnership so they really do feel an extension of our team (because they are now!); this drives honest conversations and ultimately results."
- Adam Smith, Head of Marketing, Carruthers and Jackson
What We Did
How businesses manage and use data is the difference between success or failure. Step forward Caroline Carruthers, one of the first of a new generation of executives responsible for shaping data strategy: the Chief Data Officer (CDO). Caroline tasked TUVA to raise the profile of her new consultancy, Carruthers & Jackson, and drive attendance to a series of events created exclusively for the CDO.
Carruthers and Jackson has grown the world's largest community of data leaders.